Berta Reino(Exhibition design)

Graphic design for exhibitions at museums, foundations and art galleries, developing visual languages that extend across the exhibition space and its wider communication. From identities, typography and colour to wall texts, signage, advertising, printed matter and digital pieces, the work adapts the graphic system to the different ways an exhibition is experienced and communicated.

Clients
Alcalá 31
Banco de España
Museo CA2M
CAAC
Casa de México
Casa de la Moneda
Conde Duque
Fundación Canal
Instituto Cervantes
Museo Nacional del Prado
La Casa Encendida
Tarmak22
TEA
Palacio de Cibeles / Centrocentro

Museo Nacional del Prado

studio: This Side Up2022 – 2025exhibition graphics, advertising, wayfinding, print and digital

Graphic design for the Museo del Prado's temporary exhibitions from 2022 to 2025, spanning exhibition graphics, advertising, wayfinding, print and digital communication. The work included vinyls, wall labels, totems and room graphics, as well as leaflets, itineraries, maps and street advertising. Alongside the exhibitions, the project extended to the museum's ongoing communication system, including maps, monthly calendars, activity books, concert programmes, invitations, signage, facade banners and digital displays.

Tarmak22

studio: This Side Up2025visual identity, exhibition graphics, advertising, print and merchandise

Graphic identity for Heavy Hitters at Tarmak22, Gstaad, bringing together six Spanish women artists working across sculpture, materials and the body. A broken-up typographic title and pink colour palette extend across the exhibition's wall and door vinyls, roadside banner, flag and airport lightbox, as well as the invitation, save-the-date, newspaper advertising and merchandise.

Banco de España

studio: This Side Up2026visual identity, exhibition graphics, advertising, print and digital

Graphic identity for El plano flexible. La colección de textiles del Banco de España, an exhibition exploring textile as a point of convergence between art, architecture and industry. A flexible typographic system runs across the exhibition, from wall texts and captions to facade and street banners, posters and advertising, and continues through the exhibition booklet, invitations, tickets and digital communication.

© 2026